Digital marketing refers to the use of digital channels such as search engines, social media, email, and websites to promote products or services.

SEO (Search Engine Optimization) enhances the visibility of a website in search engine results, driving more organic traffic and improving the effectiveness of digital marketing campaigns.

Key components include content marketing, search engine marketing (SEM), email marketing, online advertising, and social media management.

It's advisable to review and update your digital marketing strategy regularly, at least quarterly, to adapt to market changes and technological advancements.

Yes, digital marketing can significantly boost brand awareness and reputation through consistent engagement and personalized content across multiple platforms.